10 Different Types of Brand Identity

There are several types of brand identity that companies use to differentiate themselves from their competitors and create a consistent and recognizable image in the minds of their target audience. Some of the common types of brand identity are:

• Visual identity: This includes the visual elements of a brand such as the logo, colors, typography, imagery, and design style. These visual elements help to create a unique and recognizable identity for the brand.
• Verbal identity: This includes the brand’s tone of voice, messaging, and language. Verbal identity helps to communicate the brand’s personality, values, and messaging in a way that is consistent across all marketing channels.
• Experience identity: This includes the customer experience and interactions with the brand, such as the way customers are greeted, the quality of the products or services, and the overall customer service experience. Experience identity helps to create a positive and memorable experience for customers.
• Cultural identity: This includes the brand’s values, beliefs, and mission. Cultural identity helps to create a sense of purpose and meaning for the brand, which can resonate with consumers who share similar values.

• Emotional identity: This includes the emotional connection that customers have with the brand. Emotional identity helps to create a bond between the brand and its customers, which can lead to brand loyalty and repeat business.
• Product identity: This includes the product features, benefits, and packaging design. Product identity helps to differentiate the brand’s products from those of its competitors and creates a consistent look and feel across the product line.
• Service identity: This includes the quality and level of service that the brand provides. Service identity helps to establish the brand as a provider of high-quality service, which can lead to customer loyalty and positive word-of-mouth.
• Digital identity: This includes the brand’s online presence, including its website, social media profiles, and digital marketing campaigns. Digital identity helps to create a consistent and recognizable brand across all digital channels.
• Spatial identity: This includes the physical environment where the brand operates, such as its retail stores, offices, or event spaces. Spatial identity helps to create a unique and memorable physical experience for customers, which can enhance the brand’s overall identity.
• Partnership identity: This includes the brand’s collaborations with other companies or organizations. Partnership identity helps to expand the brand’s reach and can create a sense of shared values or mission between the brand and its partners.
• By considering these various types of brand identity, companies can create a comprehensive and multi-faceted brand identity that appeals to customers and sets them apart from their competitors.

CONNECT

First we meet with you and learn about your business needs and marketing goals.

RESEARCH

Based on our initial meeting we then research your intended market, target audience and competitors.

DESIGN

Now that we have a clear direction, we brainstorm ideas and concepts, often as a team.

PRESENT

We present our concept designs to you for your consideration and feedback. We like you to be involved every step of the way.